The French fashion house was founded in 1961 by designer Yves Saint Laurent and his partner, Pierre Berg. Yves Saint Laurent revolutionized the world of women's fashion. In 1963, the current logos were designed by A. M. Cassandre. In efforts to popularize ready-to-wear collections, the brand launched its infamous Rive Gauche line during 1966. To this day, Saint Laurent is internationally recognized for their decidedly modern and elegant creations.